All Things Quroc

About Us

Andy, the Quroc founder, started up the paddleboarding business back in 2012. Unsatisfied with what was already out there, his passion and knowledge of paddleboarding prompted a drive within him to improve the design and performance of inflatable paddleboards. His determination and attention to detail soon led to the development of a range of paddle boards which rapidly became popular thanks to their subtle mix of performance, elegance and reliability. Fast forward to 2026, Oliver Jordan and Matthew Payne have become the new owners of Quroc Paddleboards. After 5 years of sponsorship for Oli, it seemed a good fit! 

Our Mission

Here at Quroc, your ‘on water’ experience is at the heart of what we do. Our mission is to continue to create innovative designs to improve your paddleboarding experiences. We strive to make the best paddleboard out there for everyone, regardless of experience or ability.

Where Did The Name Quroc Come From?

Off the coast of Pembrokeshire, just outside Solva, is a tiny island called Ynys Gewni. However, when Andy first started paddling, he didn’t know its name. It has a natural arch which, from one angle, forms a “Q” shape so the island was always known as the Q Rock!

Unfortunately, QRock was already being used in the music industry. Andy didn’t want to move away from QRock as it had been part of the journey so, in 2012 Quroc was formed.


As with all natural rock formations, you will have to use your imagination but as you enter the sheltered area (from the left of the photo) the angle of the slanted rock cuts across the opening like the tail of a Q.