Inflatable Stand Up Paddle Board - Welcome to our world

Rooted deep in the paddle board UK water sports culture, Quroc’s mission has always been to improve your “on water” experience, creating the best inflatable stand up paddle board – regardless of experience or ability.

We share the same experiences that you do on rivers, lakes and sea and these experiences push us to make the best gear possible for our worldwide family of paddle boarders.

We’re a company of users. One of the few truly authentic, independent UK water sports brands. It’s who we are. We’re the greatest dreamers about what could be, and the harshest of critics about what exists. Our limitless energy and design-led approach has led to many industry accolades. We find the very best components, the most technologically advanced materials and produce our own in-house designed market leading inflatable stand up paddle board, ensuring our passion for exacting standards and eye for classic design is put into every board.



Creative Designer / Quroc Founder

An experienced Stand Up Paddle Boarder, Andy founded Quroc in 2012 after a summer of product testing in South West France prompted a drive to improve the design and performance of inflatable stand up paddle boards. Boards were designed, tested, re-engineered and tested again. This determination and attention to detail soon led to the development of a range of paddle boards which rapidly became popular thanks to their subtle mix of performance, elegance and reliability. Quroc have since gone on to win multiple accolades in numerous press and specialist magazine reviews.


Product Development

Keen on all water sports, Emily brings a tremendous energy to Quroc’s product development. A passionate boarder who ensures that authenticity remains at the heart of the Quroc brand. Mainly based in Pembrokeshire, Emily spends most days in, on or around the water. She ensures our paddle boards are designed to help paddlers make the most of, and appreciate, the awe-inspiring sea, lakes, rivers and canals we all enjoy paddling.

Jim Brooks Dowsett

Design Consultant

Jim is one of the UK’s most innovative Paddle Board, Surfboard and Windsurf shapers and designers.

With over 20 years multi-disciplined board design experience, a degree in Product Design and Engineering, specialising in materials and manufacture processes, Jim has led the design of our 2021 inflatable stand up paddle board range.

As a WSA qualified and experienced SUP Coach, a member of Team Wales (with podium positions achieved in National SUP Series) and a founder and session leader of the South Wales Paddle Baording Club, Jim has taken many paddlers through their journey from beginner to experienced SUPers.


Warehouse / Stock Management

“Ralphie Don’t Surf!”

In fact Ralph doesn’t like any water sports. However, he comes in to his own when it comes to stock management and running our warehouse operations. Ex-services and known as “The Daddy”, Ralph looks after the team and keeps us all in line.

Marley Bob
Security / Wellbeing

Our most popular team member, Marley Bob has time for everyone and has never taken a day’s sick leave. He ensures the whole team (and surrounding area!) knows when the couriers arrive. Marley Bob loves the water and takes an active role in board testing. However, he can become easily distracted by balls and sticks.

Product & Business Development

Neil has been heavily involved in UK water sports for over 30 years, including Chairing the British Waveski Association and competing for Great Britain on the World stage. Proficient in surfing, waveski and SUP, Neil plays a key role as a consultant on both  a product and business level.

Ethical, Sustainable, Fair

Quroc is committed to minimising our environmental impact by creating an inflatable stand up paddle board that’s durable and uses minimal plastic packaging.  Building an inflatable stand up paddle board will always have an environmental impact so we strive to minimise this footprint whenever possible by analysing every process and every component – can it be done better, is it essential, does it add value? We also support organisations that fight against climate change. Organisations that really “fight the fight” rather than “talk the talk”. We take our environmental impact seriously because we care about how our actions will affect the environment for our and future generations.


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